String tokens

What string tokens are used for

String tokens store text values that should be consistent across the design. Common uses:

• Fixed labels — button copy, navigation labels, or legal text that must be identical everywhere
• Unit labels — strings like px, rem, % that appear repeatedly
• Brand strings — product name, company name, or a registered trademark phrase

Creating a string token

1. Open the Tokens tool from the editor toolbar.
2. Click Add token and select String as the type.
3. Name the token (e.g., brand/name, label/copyright, unit/px).
4. Enter the text value.
5. Save the token.

When string tokens are useful

String tokens are most valuable for storing canonical copy that you reuse manually — for example, a product name, legal label, or unit string that should stay consistent. Copy the token value from the Design Tokens panel when you need to reuse it.

They are less useful for body copy or unique content that varies per instance.

Tips

• Use string tokens for values that are identically reused in many places — not for unique per-instance copy.
• Keep token names semantic and clear: brand/tagline is clearer than string/01.
• Updating a string token does not automatically update existing text layers; replace those text values manually when copy changes.
• Review all string tokens before shipping a design to a client — make sure the values match final approved copy.

Related articles

• Apply tokens in design
• Design tokens overview
• Text & Fonts